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Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Many people think that SEO is too complicated to implement on their own. You shouldn’t let this advice dissuade you.

You have to give keyword density some attention when optimizing pages for the search engines. To avoid this, try to keep your total keyword content to under twenty percent of any given page.

Instead of writing AP styles for SEO, try writing SEO. In SEO style, you want to use relevant keywords wherever and whenever they are a logical choice, while keeping your article flow intact. One way that search engines work is by finding keywords and then evaluating their density, so this technique should boost your rankings within the search engine.

Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. These will show details like images and prices of your services and products. The next step is to distribute the feeds to online shopping sites as well as search engines. A feed reader allows customers to subscribe easily to your feed, too.

Search Engines

Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. Use no more than 60 characters, because most search engines will not display content past that point. Terms used beyond that point do not garner as much weight.

Include transcripts for your site’s videos and audio in order to help your rankings. When you have a transcript a search engine will pick that up too.

Sometimes, it is suggested to use keywords in the comment tags on a website to increase search engine visibility. Instead, you should focus on the actual content of your website.

Do not include a multitude of keywords in a short space on your page. Twelve or less should do the job. Use analytical tools to figure out which words and phrases really bring in the most traffic.

Think about adding a podcast to your website. Podcasts can be either audio or video. This is a great way to share news or ideas with clients (or potential clients) via a live stream. They are becoming more and more popular with consumers so make sure that you hop on the band wagon. Search engines can pull up your podcasts based on descriptions of them.

Try investing in advertisements online like Adbrite or Adwords. Many times DIY SEO is not enough. These advertisements will increase your views. Try using advertising products from big names online like Google to greatly boost your site.

Search engine optimization is a complicated subject, but it doesn’t have to be completely opaque to the aspiring novice. If you start with the simple, effective tips like the ones in this article, you will be able to improve your page rank. Increasing your amount of traffic could come sooner than you realize!